PROJECTS
Project
Designing Persuasive Communication
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My senior year at the University of Michigan, I was in an advertising course through the Ross School of Business. For the semester, we worked to develop a marketing strategy for a local small business, Santa's New Tradition. Our first presentation covers our original marketing research, and the second offers a plan for the full Advertising campaign. We were ranked the highest group in our class by the professor, and were awarded the job by the client.
Here is a link to our first presenation.
Here is a link to our final presentation
Here is a link to our plans book
Individual Research
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Through my Psychology degree, I completed an indivudal research project. I analyzed the connection between smartphone use and personal anxiety. I utilized a survey that I created, and wrote an APA-style report analyzing my results. I found a significant connection between the two.
Social Media Overhaul
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When I worked for Dykema Gossett LLC, my supervisor did not have anything for me to do for the first weeks besides data entry. Once I finished that, I began to analyze the firm's social media presence in comparison to their competitors. I wrote this analysis and suggestions, and presented it to my boss, who then handed it to his boss. Eventually, it was sent company wide.
Just a sample of my work. To see more or discuss possible employment opportunities >>
Project
Project
Project
Jeep Instagram Influencer Campaign
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During my second internship at FCA, when Jeep was approached by popular Instagramers Eric Ward and Craig Hensel about a documentary regarding the Instagram community, I knew that it would be a great fit for the Jeep Renegade. I encouraged the Jeep team to move forward with the campaign. I then communicated and coordinated with Craig and Eric at all hours, to answer any questions and manage their representation of the Jeep Brand.
