RESUME

Languages

Fiat Chrysler Automobiles

Dodge Brand Intern | Summers 2014+2015

As a Dodge Advertising Brand Intern, I had the opportunity to contribute to a wide variety of advertising operations within the brand. In 2014, my major project was to plan and excecute an activation (in partnership with the Weinstein Company) at the San Diego Comi-con. I also monitored and tracked the Dodge community on social media, and provided weekly updates to my management on key insights. In addition, I combined this with brand health versus marketing messaging analysis. In 2015, I led Dodge Brand conversations in partnership with Uber, Hot Wheels, and Star Wars for the Force Friday stunt in New York City. I also led conversations for Dodge with Jay Leno’s Garage, and located and digitized content for special muscle car segment

Jeep Brand Intern | Summer 2015

With the Jeep team, I planned and excecuted an Instagram Influencer campaign with Craig Hensel and Eric Ward in promotion of the Jeep Renegade. This campaign pushed Jeep to new perspectives on more effective, authentic Renegade advertising. I also managed the second summer of the Summer of Jeep social media contest and video moderation. In addition, I coordinated a promotional partnership between Jeep Brand and Sierra Mist to appear in Food Lion stores.

Dykema Gosset PLLC

Marketing Intern

Summer 2013

As the sole selected intern for Dykema Gosset's Marketing department for the summer of 2013, I self-led a social-media analysis that was eventually sent to the entire company. I authored and implemented a plan for the future of their social media. I also had the opportunity to spend the summer running their Twitter, Facebook, and LinkedIn profiles, where I standardized their language and managed engagement.

Programming Basic Knowledge

HTML/CSS
Python

Spoken Languages

French

Skills

Office Suite

SPSS Data Analysis

Basic Understanding of:

Photoshop
Indesign
Dreamweaver

Expert Social Media Knowledge

Hootsuite

Klout

University of Michigan.

College of Litterature, Science, and the Arts | 3.839/4.0

I graduated with a dual degree in Communciation Studies an Psychology. I also earned a minor in Music, as well as a French Proficiency (certified by ACTFL). I concentrated my coursework on social media, digital media, and the ways Psychology can be used to influence consumers. I also took courses focused on marketing and persuasion.

Work

experience

Staff

experience

Education

Activities/

Volunteer

Michigan Marching Band

Four year member of the Michigan Marching Band and Michigan Basketball Pep Bands

Rank leader (2013 and 2014). Taught drill; worked to set high performance and educational standards
Creator of the Michigan Marching Band Tutoring Program; organized over 50 tutors for new program

First Presbyterian Church, Birmingham

Mission trips to Leona Vicario, Mexico; worked on a construction site for a secondary school (2009, 2011)

Michigan Marching Band Marketing and Information Staff

January 2014-May 2015

I launched the Michigan Marching Band Marketing and Information Staff. As a dedicated member of the band, I was frustrated by the lack of engagement and professionalism on the Band's social media and communication, so I created a five member staff in the winter of 2014. We created and overhauled the entirety of the Band's online presence. We created social media marketing plans, ran social pages, wrote all posts, and ran reach analysis. Within the first two months, we led an exposure campaign that resulted in a 983% year over year reach growth. Here is a link to the Band's Facebook. Here is a link to the Band's Twitter.

Michigan Marching Band Show Design Committee

2013, 2014

As a member of this staff, I worked to plan and write marching band shows for the entire season. My own ideas became the “Beyoncé show,” featured on Beyoncé’s website. I also planned the annual halftime skit shows.